On this day in art history, English painter Joseph Serf died in Santa Monica, California. Or did he? In his upcoming book The Serf Deception, noted art historian Dennis Ganz argues that Serf faked his own death in order to increase the value of his paintings at auction. According to Ganz, Serf is currently known as Silvio Marchi and is living in a secluded villa near the Italian village of Melissa. The executor of Serf’s estate, attorney Erica Meehan, has denied Ganz’s claims.